Tommy Bahama Adds B-M to Its List of Firms

Tommy Bahama has chosen Burson-Marsteller as its international AOR, raising awareness for the company as it expands across Asia in 2012 and 2013. Stores are planned in Macau, Hong Kong, and Singapore, with an additional store/restaurant planned for Tokyo.

B-M regional MD Jackie Prince, based in Hong Kong, is leading the account in Asia. MD Danny Phan is a senior rep in Singapore. B-M has been beefing up its consumer roster recently.

Tommy Bahama has 96 locations in the U.S.,

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