NBC Sports Vet Tom Seeley Joins The Hollywood Reporter

"I’m very excited to join the team that has turned The Hollywood Reporter into the premium brand it is today."

SochiLogoAfter many years on the sports side of things, Tom Seeley has drawn up a bold new career play. He is joining our sister publication The Hollywood Reporter as senior vice president, digital media.

Seeley has served as assistant managing editor with CBS Sportsline (1997-2001), managing editor of FOXSports.com (2001-2006) and vice president, editorial at NBC Sports Digital (2006-2015). From today’s announcement:

“Tom has that great combination of stellar editorial experience and the instincts of a digital native,” said Janice Min. “His experience building out NBC Sports online from a once virtually non-existent entity into a major digital player in all forms of content, including video and social, is an incredible achievement. I believe that same drive and sensibility will continue to transform The Hollywood Reporter as we further expand on all platforms.”

Seeley will report to Min and digital GM Dan Strauss.

Last year, Seeley gave an interesting glimpse to Sports Business Daily of his role for something like the 2014 Winter Olympics in Sochi:

Seeley pointed to video of Shiva Keshavan, an Indian luge athlete who crashed during a training run on Feb. 7 and managed to get back on his sled to complete his race. The video went viral and brought a lot of traffic to NBCOlympics.com.

“We really wanted to make sure that we got that clip out there and make sure that folks knew that we had it, and if you wanted to see it, this was the place to go,” said Seeley, who is working his fourth Olympics. “We want to make sure that we’re feeding into what folks are looking for on the Web. They don’t have to go find a second-rate version of it. We have the video, and we will make it available to the most folks possible, not try to pretend that’s something we wouldn’t touch because it was something that isn’t part of our high-brow coverage.”

Seeley and a group of about 400 NBC Digital employees are working out of NBC’s new offices in Stamford, Conn. He credits the fact that the entire team is working under one roof for the first time with helping NBC take ownership of these types of viral clips.

We have a feeling Seeley is going to come up with some dynamic ways to connect THR next summer with a certain event in Rio de Janeiro.