Todd Oldham Designs for Sundance Film Festival, from A to Z

The 2013 Sundance Film Festival gets underway next Thursday in Utah, and festivalgoers have Todd Oldham to thank for taking this year’s merchandise in a fresh new direction. The designer not only developed a line of ‘Todd Oldham for the Sundance Film Festival’ gear, including bags and wallets made from recycled festival banners, but also acted as curator for Sundance Film Festival Editions. For the new initiative, he invited Sundance alums such as Morgan Spurlock, Amy Sedaris, and Parker Posey to design a product–a button, a t-shirt, a tote.