Todacell Launches Todaself Mobile Advertising Solution

Mobile ad network Todacell has announced the release of Todaself, its self-service mobile advertising solution. Launching out of private beta this week, the platform allows any developer or advertiser to start running their mobile ad campaigns within a matter of minutes, optimizing these campaigns using both basic mobile and external data sources. Using Todaself, developers, marketers and other individuals can reach more than 250 million global users via Todacell’s multi-national mobile ad network.

Instead of focusing solely on things like location, time and device data, the Todacell platform also takes into account non-mobile data sources including socio-geographic and economic data, as examples.

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