Tobaccowala OMMA: 'Users' Are 'Crap'
Rishad Tobaccowala couldn’t resist. The CEO of Denuo, which we guess is an ad agency but does something called “idea rendering,” changed the title of his keynote address at OMMA to “How to Throw Out Your Plans (inserted) Address Crap, And Enjoy the Ride.” We already know Tobaccowala’s a genius. He must be, since he said a lot of stuff that made us feel good and seemed to make sense at the time, but we aren’t sure how to act on:
“Percolation won’t cut it in an espresso era.”
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