To Stand Out On Crowded Shelves, Book Publicity Gets Creative

From fancy covers to famous folks, book PR is going in new directions.

chang raeBook PRs are pulling out all the stops to appeal to readers as well as a segment of the population that often needs a warning and a darned good reason to settle in for a #longread. Book publicity is going further than parties, comp copies and reviews nowadays.

An award-winning writer (for his first book Native Speakerand Princeton professor who was selected by The New Yorker as one of the 20 best American writers (for his second book A Gesture Life), Chang-rae Lee is tops among the literary set.

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