TMZ Grows As Ad Revenues Shrink

The New York Times reports that the ad revenue for Harvey Levin’s celebrity gossip site shrunk to about $15 million this year, down from $25 million in 2008. But the TMZ sports site you’ve been hearing so much about is still a go:

Mr. Levin is now hiring for TMZ Sports, a site that was the subject of widespread speculation last week. TMZ’s specialty is unvarnished celebrity coverage. And because Mr. Levin sees a lot of what he calls agenda reporting in sports, he also sees an opening for coverage by an outsider, free of potential conflicts of interest, like league licensing deals.

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