TLC Turns to Social Games to Bring 'Honey Boo Boo' to the UK
To introduce "Here Comes Honey Boo Boo" and other American television classics to our neighbors across the Pond, Discovery Networks is running a cross-platform campaign at the launch of the TLC entertainment channel in the UK.
To introduce “Here Comes Honey Boo Boo” and other American television classics to our neighbors across the Pond, Discovery Networks is running a cross-platform campaign at the launch of the TLC entertainment channel in the UK.
The network is showing previews of its hit shows on Facebook and mobile apps within the SupersonicAds network. Players will have the option to watch a full 30-second TLC video in exchange for virtual currency and can also click through to the website.
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