Tips for Developing a Successful Facebook App by Zachary Allia, Maker of "Free Gifts"

Thousands of Facebook apps have been developed so far, but only a few have skyrocketed into the user stratosphere like Free Gifts. Currently, with over 2.8 million users, Free Gifts has ascended to become the 8th most popular application on Facebook.

I spoke with Zachary Allia, developer of Free Gifts, to get his thoughts on developing a successful Facebook application. Allia, a 2007 graduate of Northeastern University in Boston, says he has received “multiple offers, jobs, and partnership requests throughout the growth of Free Gifts,” but has not yet accepted any of them, and instead is holding out in hopes of making Free Gifts profitable.

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