TinyCo: Android retention and average revenue per paying user can be 25 to 40 percent higher than on iOS
TinyCo’s free-to-play game Tiny Village can generate 25 to 40 percent higher average revenue per paying user (ARPPU) on Android than it does on iOS. While the game’s iOS and Android users produce equal ARPPU at first, TinyCo reports the further along in the game’s lifecycle a player gets, the more users in Google Play and the Amazon Appstore spend.
TinyCo also attributes its financial success partially to its retention rates on the platform — TinyCo’s Android users show seven percent higher day-seven retention rates than iOS users do.
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