CANNES, France—Sean Rad, co-founder of Tinder, is the face of modern dating. His app is responsible for billions of potential love matches, all based on a rather simple concept: swiping right.
The term has gone mainstream—to "swipe right" means you have explicitly endorsed someone or something. So you can see how brands would want to get in on the swiping action in the context of millennial dating.
Rad is at the Cannes Lions International Festival of Creativity to help the company make its first big push into the ad world, an environment Tinder is only just becoming acquainted with.
But what a courtship it's been so far.
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