Tina Brown's Team Takes 'Balls to the Wall' to New Level

NewsBeast shows momentum on the field, in book

You have to be “B to the W” to play on Tina Brown’s team. Even as her combined Newsweek-Daily Beast is trying to claw its way back with readers and advertisers, it’s been scoring wins in the New York Media Softball League, trouncing The Wall Street Journal and The Economist. The team will be sporting a new slogan when it takes on Forbes on Thursday—"Softballs to the Wall." It's a riff off last month’s New York Times Magazine profile on Brown in which Brown said she demands her employees be fully committed, or “balls to the wall.”

The team might have some more time to practice now that Newsweek is going dark for four weeks this summer, one more than originally planned, as it tries to staunch the flow of red ink.

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