Timex Promotes iPod-Linked Watch in Podcast
Timex is targeting fitness buffs with a new podcast campaign for its Ironman iControl watch, a timepiece that can wirelessly control the owner’s iPod, according to MediaPost (warning—serious marketing speak ahead):
“The 15- and 30-second spots will run on Podrunner, a weekly podcast of workout music mixes by Los Angeles DJ Steve Boyett, one of the well over a million podcasts on VoloMedia’s network. Podrunner’s mix of tribal, percussion-based, fixed-tempo tracks earned it honors as one of iTunes’ ‘Best Podcasts of 2007,’ and made it a perfect match for Timex’s target—18- to-35-year-old men and women who listen to high-energy music during their workouts.”
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