L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on.
Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers. Video-through rate (VTR) measures the number of pre-roll video ad impressions served divided by the promos viewed in 100 percent of the video player for half the spot, per the Paris-based company.
The cosmetic player's effort delivered well beyond the industry norm.
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