Time Warner Cable Aims for Viral Hit
Many clients aim to create viral hits that consumers share by the millions — work like OfficeMax’s “Elf Yourself” and CareerBuilder’s “Monk-e-Mail.” Add Time Warner Cable to this group.
The nation’s No. 2 cable provider this week launched a quirky site clearly geared for the kind of viral pass-along success some other efforts have managed — but many have failed to generate.
With “Fame Star” (www.myfamestar.com), users can choose from stock images or upload a friend’s photo or their own.
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