Walter Isaacson takes the water cooler conversation at bureaus around the country to the cover of Time Magazine. Isaacson, a contributor and former Time managing editor, says newspapers should charge for online content in “How to Save Your Newspaper, A Modest Proposal.”
The problem is that fewer of these consumers are paying. Instead, news organizations are merrily giving away their news. According to a Pew Research Center study, a tipping point occurred last year: more people in the U.S. got their news online for free than paid for it by buying newspapers and magazines. Who can blame them? Even an old print junkie like me has quit subscribing to the New York Times, because if it doesn’t see fit to charge for its content, I’d feel like a fool paying for it.
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