LA Based TIMELife Rep Adjusts to New Advertising Rules

Pepperdine alum Farhad Fozounmayeh, manager of TIME.com and Life.com (pictured), gets a nice write-up in campus newspaper The Graphic.

The son of an Iranian immigrant, he grew up in Carmel and attended Pepperdine as a pre-med student before eventually switching to advertising. The 36-year-old devout Christian has been with TIME since late 2002, and remains integrally involved with the magazine’s attempts to harness the iPad, iPhone, and Facebook landscape:

Fozounmayeh believes TIME‘s ability to integrate into the social-mobile media age has continued to make the magazine relevant. They are not in competition with the Internet to send out breaking news stories (like newspapers). Fozounmayeh believes magazines, especially TIME, gives the in-depth, “story-behind-the-story” look at current and past events.

Certainly, TIME appears to have fared better in making the difficult transition to the Internet than its once robust newsstand rival Newsweek. Before TIME, Fozounmayeh worked for seven years with Santa Monica based advertising agency Chiat/Day.