Time is the first Time Inc. brand to join the messaging app Line. The app, which launched in Japan in 2011, boasts more than 600 million users.
Since Line is mainly favored by international users, Time’s Line content skews that direction. In addition to international news, the mag covers business, tech and health stories.
“Messaging apps present an exciting new engagement channel for Time Inc., particularly with international audiences,” said Time Inc. Digital president Jen Wong, in a statement. “Time’s partnership with Line underscores Time Inc.’s content everywhere strategy, reaching consumers around the globe where, when and how they want to consume our brands’ premium content.”