Time Inc.'s Health.com Finds 'Right' Partner
Seeking to grow its reach with advertisers, Time Inc.’s Health.com has partnered with the much-larger RightHealth.com.
Health.com launched a year ago as an offshoot of Health magazine and emphasizes holistic lifestyle content; while RightHealth.com, operated by Kosmix, offers health news and information by topic. As of September, Health.com had 1.6 million monthly unique visitors to RightHealth.com’s 5.5 million, per Compete.com.
But together, the parties—which will go to market together in 2010 as Health.com Integrated Solutions—will reach a combined 7 million-plus monthly uniques, according to Time Inc.
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