Time Inc., Smithsonian Cut Integrated Sales Deal
Seeking to add scale for marketers, Time Inc. and Smithsonian Media announced a partnership in which Time Inc. will include Smithsonian’s print and digital properties in its integrated sales offerings.
The two companies will share the resulting ad revenue.
Smithsonian Media is a division of Smithsonian Enterprises, the moneymaking unit of the Smithsonian Institution. It publishes the eponymous, 2 million-circulation flagship magazine, whose subscriptions are tied to membership in the institution. It also owns Air & Space and the Smithsonian Channel.
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