Time Inc. Senior Digital VP: ‘We are Not a Magazine Company’

M. Scott Havens, who recently joined Time Inc. as its new senior VP of digital, has big plans for the company. In an interview with The Guardian, Havens made it clear that in order for the company to flourish, it was going to have to think outside the box. Way outside.

“We are not a magazine company,” he explained. “We are a media company with a portfolio.” Time Inc. staffers, please note this change when talking to relatives about your career.

Havens had a good reason for tossing aside the “magazine” label. He wants Time Inc. employees to think in terms of innovation, and — despite how much we love magazines — the word just doesn’t inspire.

“We want to build the next LinkedIn, the next Gilt, the next Facebook,” Havens added. “We have got really smart people and we need to let them use their brains.”