Time Inc. needs People to rake in the cash, and so it is on the hunt for an executive editor to oversee the magazine. According to The New York Post, Time Inc. CEO Joe Ripp has hired executive search firm Edon Zehnder to find the person, who will also oversee Entertainment Weekly.
People, which has long been Time Inc.’s biggest earner, has struggled recently. If People falters, Time Inc. does too. It’s not just People though. Ripp admitted during an earnings call that many of the companies weeklies were underperforming.
“Late in the quarter, our print advertising revenues weakened principally across our entertainment news and sports titles, and these booking trends have continued into the fourth quarter,” said Ripp.
Whoever ends up with the executive editor role will have plenty of work to do.