Sometimes, timing is everything.
On the heels of Germany deposing the U.S. at the top of the Anholt-GfK Nations Brand Index, it was revealed that Time Inc. has pacted with Bauer to launch a German edition of People. From the announcement:
“Time Inc. is pleased to partner with Bauer Media Group in Germany, a weekly publisher with a strong heritage,“ said Norman Pearlstine, chief content officer, Time Inc. “We expect the People Germany team in Hamburg to launch the magazine with the same passion for the brand as we have in the U.S.”
The EIC of the German edition, set for sometime in early 2015, is Tom Junkersdorf. The magazine is currently published internationally in Greece and Australia (in the latter case, under the name Who).
On the domestic People front, the New York Daily News recently reported that Neil Patrick Harris is in the running for the crown of 2014’s “Sexiest Man Alive.” Perhaps this is too obvious, but FishbowlNY thinks Junkersdorf should seriously consider putting David Hasselhoff on the inaugural German edition cover.