Time Inc. Partners With Comedy Production Company Jash

The goal is to make ads more humorous.

Time Inc. has formed a partnership with comedy production company Jash. As part of the deal, Time Inc.’s  native advertising arm The Foundry and Jash will work together to create content for advertisers.

Jash was founded in 2013 by Daniel KellisonDoug DeLuca and Mickey Meyer. Founding partners include Sarah Silverman, Reggie Watts, Tim Heidecker, Eric Wareheim and Michael Cera.

“By teaming with Jahs, we will provide audiences and advertising partners with even more premium content and creative solutions,” said Erik Moreno, Time Inc.’s executive vp of business development, in a statement. “Jash and The Foundry will work together to delight and engage audiences.”