Time Inc. Launches Sponsored Video Series

Time Inc. — like any publisher — needs as many revenue streams as possible, and so it is turning to sponsored videos. The company has launched a series titled “Lightbulb,” which features Time Inc. staffers asking various people why they’re so great.

In the second LightBulb installment, Entertainment Weekly’s Darren Franich interviews Tavi Gevinson.

Adweek reports that each LightBulb episode is sponsored by Glade. You will know this because there’s an ad for Glade before the video begins, “Presented by Glade” written on the screen after the ad and during the interview, and Glade products on a table between Franich and Gevinson.