What Happens When Magazine Editors Start Reporting to the Business Side?
It is this week’s biggest and most far-reaching NYC media world question. What’s going to happen at Time Inc. now that editor-in-chief Martha Nelson is moving on and Norman Pearlstine, at CEO Joe Ripp’s behest, has returned to oversee all such matters from the business side as executive VP and chief content officer.
AP recently announced that it will be entering the sponsored content game in 2014, so let’s start out by reminding ourselves that the rules are changing fast, and often.
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