Time Inc. is the latest company to poke around the Yahoo fire sale. According to Bloomberg, Time Inc. CEO Joe Ripp is extremely interested in Yahoo’s core business, and has even “heard a presentation from Citigroup bankers on pursuing a deal to merge with Yahoo.”
Other companies interested in Yahoo—such as Verizon—are much larger than Time Inc., but something called a “Reverse Morris Trust” could even the playing field. A Reverse Morris Trust is “a tax-free transaction in which one company merges with a spun-off subsidiary,” reported Bloomberg.
Despite that option, a large enough cash offer from a bigger company would likely beat out any Time Inc. deal.