The price tag for a property that currently caters to some 15 million monthly unique visitors and earns over 50 million monthly page views was not disclosed. But the acquisition of FanSided by Time Inc. is a smart one.
From today’s announcement:
“The FanSided business is an investment in a modern content strategy plus deeply engaged and passionate audiences,” Time Inc. CEO Joe Ripp said. “The entrepreneurial and agile FanSided leadership team is a great addition to our growing Sports Illustrated Group portfolio.”
The acquisition also aligns with SI’s expansion into men’s lifestyle categories, such as fitness, adventure sports and the global sneaker community. Over the past year, the brand has launched nearly a dozen new editorial and digital products.
According to comScore, the SI Digital network had upwards of 24 million unique visitors in April, a 30% year-over-year growth over the same month last year. At this year’s NewFronts, Time Inc. announced SI Films, a video initiative that will be tied in to all relevant platforms.
Loyal Fans and Readers,
When we founded FanSided, we were just two brothers/fans who felt our voices weren’t properly represented when it came to the teams and topics we loved. We believed that our fellow fans craved intelligent content crafted from their perspective. When you are a fan, a real die-hard fan of something, that is part of your identity. You simply cannot get enough info and, perhaps more importantly, insight around your favorite teams and topics. We wanted to create a brand of content unafraid of adopting the fan POV. We’ve always been unabashedly fanatic about the categories we cover, and we always will be. That is why FanSided was conceived: to side with the fans.