Time Inc. Delves Deeper Into iPad
Time Inc. revealed it would develop iPad apps for seven more of its brands this year, including a series of paid apps from lifestyle magazine Real Simple.
Speaking yesterday during a Time Warner investor day, Time Inc. chairman and CEO Ann Moore (pictured) and other execs provided some of the first details on what’s in store.
The Real Simple initiative will launch under the banner “No Time To…” and offer solutions to cooking, cleaning and beauty problems, in keeping with the print magazine’s brand proposition, said Paul Greenberg, president of digital for Time’s lifestyle group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in