Time Inc. Claims Four of Five Most Popular Magazines on Twitter
A bit ago FishbowlNY poked fun at Time for having a whole team dedicated to their Twitter feed, but it looks like the joke is on us. According to Folio, four out of the top five most followed magazines on Twitter are Time Inc. brands.
As of January 31st, People was the number one most followed magazine with 2.3 million followers, then Time, Instyle, WWD, and Entertainment Weekly round out the top five.
Of course just because those magazines have a lot of followers doesn’t mean they know how to turn the numbers into cash, but regardless, it bodes well for the brand in general.
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