Timberland Pledges 'Five in Five'

Clothing and accessories company Timberland has made a pledge to plant five million trees in the next five years – “five in five” – in China and Haiti, a continuation of the company’s reforestation efforts that goes back a decade.

The company says it will go above and beyond the five million mark with the “Timberland Earthkeepers Virtual Forest,” a Facebook app that will let visitors plant virtual trees and view other content. Activity in the virtual forest, which will be online through October 31, 2011, will prompt the planting of up to one million real trees.

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