When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week.
And yet marketers of the Procter & Gamble brand wouldn't be doing their jobs if they didn't take full advantage of the decades-old cultural phenomenon that is Discovery Channel's Shark Week. And Tide is not alone—Volkswagen and The Weather Channel are other brands fishing for engagement via the social site.
Tide bought Promoted Tweets to push its animated Vine under the tagline "We get out blood, too."
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