Tidbits: Oscar Value, Palin E-Mails, Obama on YouTube, and More

IBISWorld, a research firm, used numbers to analyze the brand impact of an Oscar nomination. “The average Best Picture Oscar winners over the last four years saw a bump of 22.2% (or $20.3 million) in box office revenue after they were named a nominee, and an additional 15.3% (or $14.0 million) following their win at the award show,” the group found. BrandChannel reports that The King’s Speech has already seen its ticket sales spike 70 percent between Monday and Tuesday.

Alaska’s attorney general is

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in