INFOGRAPHIC: Suggested Changes To Facebook’s Engagement Rate Formula
Better ways to measure engagement with content on Facebook pages continue to be discussed, with the latest crack at the subject coming from Ticular.
Better ways to measure engagement with content on Facebook pages continue to be discussed, with the latest crack at the subject coming from Ticular.
Ticular listed the following adjustments that it believes should be made to the current Facebook formula for engagement rate, which is total engagement (likes plus comments plus shares), divided by number of fans, times 100:
- Comments, likes, and multimedia should carry different weights in calculating engagement.
- The number of times a Facebook user replays a video should be factored in.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in