Does Your Newsroom Throwback on Thursday?
In the name of clicks, and appearing to be social media savvy, news organizations have hopped on the #tbt train. For those that live under a rock, #tbt is the hashtag used for “Throwback Thursday,” an excuse to post your prom picture on Instagram, or tweet a link to an old blog post you’re especially proud of.
News organizations have started their own throwback features as an excuse for mid-morning Thursday content. When done well, it works as a good way to get people to dig through your archives or remind people of your authority, as in, “we’ve always covered politics, here’s a piece from 1943 to remind you of our expertise.”
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