Thrillist Kicks Off Some Very Big Travel Plans

Thrillist Media Group has launched its Travel Destinations vertical with two of North America’s most flavorful and European-like cities: Montreal and New Orleans.

CEO Ben Lerer told Ad Age that the company is currently profitable and has yet to touch an additional round of $13 million in funding raised last summer. Meanwhile, Hayden Lynch, a senior editor promoted to the position of executive travel editor, explained to Upstart that the goal is to provide a trusted add-on to other sources like guidebooks, optimized for mobile devices:

The content will be written by freelancers who have lived in each destination for an extended period of time, a mix of expats and English-speaking natives, says Lynch.

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