Welcome to the Wild West of Influencer Marketing

The reality is that influencer marketing is not a quick fix. There are lots of challenges in creating effective campaigns and lots of variables to think about.

Influencer marketing is a topic that is brought up at most meetings these days, and while it has been the core principle of a public-relations approach (third-party endorsement) it is fast becoming a channel of choice for many agencies, regardless of the sector in which they operate.

Why is it becoming fashionable to talk about it? Because at first glance, it looks an easier way to build brand recommendation far more quickly than creating branded content on owned channels.

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