Threat to Leak Nude Emma Watson Pics Was an Agency Hoax

Oh boy. Turns out that the much-reported “threat” by an anonymous party to leak nude pictures of Emma Watson just as her #HeForShe campaign goes viral was a big hoax.

While the responsible party — the “viral marketing agency” Rantic, named and shamed by The Drum this morning — claims that the point of the stunt was to take down 4Chan, infamous distributor of stolen images, it looks a whole lot like an exercise in tasteless self-promotion.

There

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in