Playdom’s Threads of Mystery led our list of emerging Facebook applications by monthly active users this week with 31 percent gain.
We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week. This week’s top apps grew between 70,000 and 230,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.
No. 15 My Local Walmart saw 62 percent gain this week, possibly related to news this week about the low engagement on the retail giant’s local store pages. Perhaps readers decided to search for their own local Walmart pages after reading these stories.
All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.
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