Back in July of 2011 hundreds of YouTube partners were reportedly making over $100,000 per year. Thursday during the YouTube Keynote at VidCon Tom Picket, Global Head of content Operations & YouTube Next, reported for the first time that there are now “thousands of channels making more than six figures a year from YouTube advertising revenue alone.”
This statistic is pretty impressive. Previously nearly all of the YouTubers that were making six figures a year were doing so through a mix of income sources—advertising revenue was paired with brand sponsorships, appearances and other paid work that was obtained as a result of YouTube fame. It’s pretty amazing that today literally thousands of channels are able to rack in over $100,000 a year solely from their YouTube advertising revenue.
Of course, YouTube isn’t a stranger to impressive statistics these days. Earlier this week Citi’s Mark Mahaney predicted that YouTube would generate over $3.6 billion in revenue by the end of this year, and back in May they announced that a whopping 72 hours of video is uploaded to YouTube every minute.
With each statistic more surprising than the last, we can’t wait to see what YouTube announces next. We’d love to hear your thoughts in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.