Thomson Reuters Launches Largest-Ever Campaign for Eikon
Thomson Reuters has launched its largest-ever marketing campaign for Eikon. The company’s flagship offering, it brings Thomson Reuters’ products and content together in one place and incorporates social media features, like the ability to chat online.
“You had a lot of disparate businesses that needed to come together on both the back-end and the front-end,” Jolie Hunt, global head of PR for Thomson Reuters Markets told PRNewser. “It’s one point of entry for our customers to gather our information.”
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