This Twitter Bot Doesn’t Like Your Headlines

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twitterMargarita Noriega, Fusion’s director of social media, wants you to stop assuming things about your audience. Yesterday, she and Andrew Briggs, a web developer who’s also behind whowritesfor.com, let loose a little Twitter bot: @speak4yrself.

The bot responds to lame Twitter teasers and headlines that we all write: “5 Things You Didn’t Know About Puppies.” “You Have to Try This Beer.” Not even Fusion is above a scolding:

Noriega explains her beef on her blog, “When news organizations wade into the uncanny valley on social media, they risk losing the primary reason for their own work: to provide context.”

I couldn’t agree with her more. So as you push content out there today, ask yourself, would @margarita yell “Speak for yourself, buddy!” at me for this headline?