This is your brain. This is your brain on movies. Now give us $11.50.

So over at ShoWest they’re talking about public service announcements promoting movie-going. Right, because if advertising for a particular movie won’t convince Americans to buy tickets, advertising for movies in the abstract will!

I can’t wait until the theatrical exhibition industry jumps on the product-placement-in-TV-shows bandwagon and we start seeing TV episodes with scenes set conspicuously in movie theaters.