This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website

Obsessee is locked in on the app generation

It’s the Gen Z girl’s world, and Obsessee is just living in it.

Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, it doesn’t have a website; instead, you can only find Obsessee on social media platforms—10 of them, to be exact, including Instagram, Snapchat, YouTube, Tumblr and even Spotify.

“When we launched, we wanted to create content for where people were already consuming it,” said Alex Taylor, president of digital at Obsessee parent company Clique

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the June 5, 2017, issue of Adweek magazine. Click here to subscribe.