Insights player SocialCode and independent creative network Tongal today are announcing a partnership they say will improve the workflow for social and video ad campaigns for their clients. The chief aim, according to the companies, is to eliminate the “black-box scenario” where creative shops design a campaign and hand it off to the media agency—and then the brand gets limited targeting and performance data.
New Balance tested their joint program in the fall, seeing a 20 percent lift in ad recall for a Facebook campaign that was part of a larger social initiative called #GreaterThantheWin.
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