This Company Came Up With a Score to Measure an Influencer’s Reach

It changes depending on the social platform

Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer.

A report from Celebrity Intelligence found that of the 270 marketing specialists it surveyed, 84 percent believe finding influencers that are a good fit for a brand is incredibly time consuming. When it comes to measuring ROI or the effectiveness of a campaign, 63 percent said it was a challenge and 60 percent still used press coverage as a means to measure success.

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