Thinking Different Helps Hearst Survive
Hearst may be no stranger to layoffs but The New York Times insists the company is doing well due to unique initiatives, like not putting all of its magazines’ content online for free, upping newsstand prices and increasing book sizes instead of shrinking them. (But as Sunday’s article mentions, Hearst is part of a private company so its exact revenue figures are unknown.)
Although all of these moves seem contrary to currently held beliefs in the magazine industry, they’re working for Hearst, the company argues.
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