Have you ever seen an online video ad or commercial and thought to yourself, “Eh, I could so much better!” Verisign and .tv are giving you a chance to prove yourself. They’ve launched a contest to find out if today’s creative minds—all the aspiring art directors, filmmakers and floggers out there—can develop online videos that deliver compelling messages and inspire. They’re asking creatives to submit their own unique commercials for the chance to win $10,000 and other great prizes.
Videos can be submitted at Facebook.com/WatchDotTV through October 23, 2011. According to the official rules, contestants are invited “to upload a video that runs between 30 and 60 seconds that tells everyone why you should Get Seen on .tv! The winning entry may also be used as part of an upcoming online campaign.”
The Top Ten entries, as judged by a panel of online video experts, will be posted on the WatchDotTV Facebook page for public voting starting on November 3 and will run for ten days until November 13. The winners will be announced on December 1, 2011. Grand prize in the contest is $10,000 (wowsa!); first prize is a Canon 7D camera kit; and second prize is a Panasonic GH2 camera kit.
The expert panel of judges includes online video industry professionals, including Rick Griffin and Sandi McKenna of Midlife Road Trip, Chris Cavallari of Filmosity.TV, Daddy Blogging pioneer Brad Powell, filmmaker and photographer Melissa Pierce, video host and producer Amy Mac and CC Chapman of Digital Dads. The judges are looking for the video that demonstrates the most vision, passion and inspiration, so start brainstorming because you’re gonna have to be inspirational if you want a shot at that big prize!
More and more people are watching online video these days and as a result creatives are being challenged with new demands as viewers attention spans grow shorter and they search out content that is more compelling than ever. Are you up to the challenge of creating this content?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.