Freelancers looking to break into leading lesbian magazine Curve should not only know the culture the publication is serving inside and out, they should also be able to determine the best platform for their particular story idea — be it a celebrity interview, travel feature or first-person narrative.
According to editor in chief Merryn Johns, timeliness is a major factor when she decides to run a story in print versus online.
“The entire news and media cycle has sped up and stories don’t have the shelf life that they used to have. A writer pitched a story about a former lesbian porn star who decided to give up porn and go to art school. She wanted to change her career. Now I have to think: is that the kind of evergreen subject that I can put in the magazine or should we put that online because that would go viral and we’d get more impressions?” Those are the kinds of questions Johns has to ask herself, so a savvy freelancer would do well to consider them in the pitching process, as well.
For more, including examples of successful pitches, read: How To Pitch: Curve
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