Things Are a Bit Crooked at 10 Downing Street

Interesting bit of interesting over at 30gms. They got to thinking about 10 Downing Street in London, where the Prime Minister does their politicking, and started looking around for info concerning just why the typography of the address on the door is so, well, clunky. Turns out they discovered that the late Alan Fletcher had an interesting theory, that the “0” is put at such an angle as to appear correct when you see it as you walk down the street, but the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in